Berlin

Germany
Kantstrasse 24
10623 Berlin
+49 30 814 760 14

 

USA
1500 Broadway, 19th Floor
NY 10036, New York

Switzerland

Switzerland
Militaerstrasse 52
8004 Zurich
+41 79 664 83 61

 

Serbia
Carice Milice 3
11000 Belgrade

Blog

Read all about it

From subscription commerce, to case studies, to daily life at keylight.

The Immortal Shoe You Will Never Own: Cyclon

Imagine a completely recyclable pair of running trainers that is replaced whenever they wear out. Welcome to On’s new shoescription. 

Pendula: The importance of CX in the Subscription Economy

We've partnered with Pendula to empower the ultimate customer experience within the subscription economy. Learn how good CX can be a game-changer.  

Keeping the Price Right: Freemium + Upsell Pricing Strategy

There are many pricing strategies that can be used in the subscription business model - but you may want to consider the humble freemium. 

Apple One: One Subscription to Rule Them All

Bundling subscriptions can allow companies to build brand loyalty, and give customers more bang for their buck. 

SlimPay: Delivering superior customer experience when selling subscriptions

As ecommerce is propelled towards a ‘new normal’, how can subscription businesses nurture their subscribers and what actions should they take?

Panera vs Pret a Manger: the flat rate coffee subscription

As the pandemic lockdown threatens the office coffee run, fast casual chains turn to the subscription economy to generate a loyal customer base.

A day in the life at keylight

Find out what it's like to work at a thriving tech company in the vibrant city of Berlin through the eyes of Fabio, Estelle, David and Forrest.    

The trials of the ‘free trial’

To credit card or not to credit card, that is the question. SaaS providers must consider the drawbacks of having a credit card wall for free trials.

DigitalRoute: Driving into the future with usage-based subscription billing

Read how usage-based subscription billing has the advantage of giving customers the feeling that they are paying only for what they really use.     

Pride Month: A look into Berlin’s LGBTQ+ history

Learn about the history of Berlin’s Christopher Street Day which has been celebrated every year since 1979 to commemorate the Stonewall Riots.    

Please contact us for more information