Berlin

Germany
Kantstrasse 24
10623 Berlin
+49 30 814 760 14

 

USA
1500 Broadway, 19th Floor
NY 10036, New York

Switzerland

Switzerland
Militaerstrasse 52
8004 Zurich
+41 79 664 83 61

 

Serbia
Carice Milice 3
11000 Belgrade

Blog

Read all about it

From subscription commerce, to case studies, to daily life at keylight.

A day in the life at keylight: ‘everyone pulls at the same rope’

We caught up with some of our Project Managers Sven, Flo, Andre and Erik to get an insight into their day to day tasks and experiences at keylight.  

Keeping the Price Right: Pay As You Go and Bundling

The best pricing strategies give customers autonomy over their subscriptions whilst maximising profits for businesses. Win-win. 

Keeping the Price Right: Freemium + Upsell Pricing Strategy

There are many pricing strategies that can be used in the subscription business model - but you may want to consider the humble freemium. 

Keeping the Price Right: Multiple Editions & Base/Overage

Customization is a key advantage of the subscription economy - read on to find out how to tailor your product to meet consumer demands.

Ich bin ein Berliner - Tips for Moving to the Silicon Valley of Europe

Moving countries can be daunting and confusing. But no fear! Here are some helpful tips to help you move to the best city in the world, Berlin.

The Immortal Shoe You Will Never Own: Cyclon

Imagine a completely recyclable pair of running trainers that is replaced whenever they wear out. Welcome to On’s new shoescription. 

Pendula: The importance of CX in the Subscription Economy

We've partnered with Pendula to empower the ultimate customer experience within the subscription economy. Learn how good CX can be a game-changer.  

Apple One: One Subscription to Rule Them All

Bundling subscriptions can allow companies to build brand loyalty, and give customers more bang for their buck. 

SlimPay: Delivering superior customer experience when selling subscriptions

As ecommerce is propelled towards a ‘new normal’, how can subscription businesses nurture their subscribers and what actions should they take?

Panera vs Pret a Manger: the flat rate coffee subscription

As the pandemic lockdown threatens the office coffee run, fast casual chains turn to the subscription economy to generate a loyal customer base.

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